Since the beginning of January there has been no Crown Royal Northern Harvest available at the LCBO, presumably because the stocks had run dry.
…has become this:
…due to a whopping 4559 (!) bottles finding their way onto the shelves across Ontario today (Jan 30).
This begs the question, has the hype died down or is there a simmering pent up demand that will erupt in a Jim Murray-fueled avalanche of sales? I’m leaning towards the latter, given that LCBO is now actively using Mr. Murray’s name on the price card to draw interest. I will track inventory over the next few days to see which way the public is leaning but I see no reason to think that the demand is even close to sated.
Still, despite how one might feel about Mr. Murray, the hype and the rush for stock, oh and the whiskey itself, at $32 this is a fantastic buy for a high quality rye whiskey. Even if you’re not even close to convinced that it’s the ‘best whiskey in the world’, it easily makes a great Manhattan as my wife and I found out last week.
One last thought on the dubious title that Northern Harvest currently bears: if it truly is the best in the world then it should, naturally, be of comparable quality to previous years’ winners, right? Given that, I will happily trade a bottle of Northern Harvest for a bottle of last years winner, Yamazaki Single Malt Sherry 2013. Any takers? Anyone? Please, don’t all rush to take me up on the offer.
I thought so.