I mentioned in my last post that I would update my LCBO Alerts page as new stock of Crown Royal Northern Harvest Rye, AKA ‘The Best Whiskey In The World’, became available in Ontario. That may be more difficult than I anticipated. There is still significant stock at the LCBO warehouses and it is being released as we speak, just not in any predictable fashion.
From the LCBO website there were about 1200 bottles released today across the province, about 400 in Whitby and, curiously, 200 in Collingwood. Collingwood is a small resort town of about 20,000 people so why so many bottles would be for sale there is a bit of a mystery. Given that Toronto’s population is about 100 times that of Collingwood, I suppose that we can expect a proportional amount to be on it way here. Sadly, even if I wasn’t exaggerating, I don’t think that 20,000 bottles would satisfy the insane demand that has been created for this whiskey. Let me explain.
This morning I saw that an LCBO outlet about a 20 minute drive from where I live would release 42 bottles. Okay, if I get there early enough I should be able to grab a bottle or two. I arrived twenty minutes after the store opened to find that they were already sold out. In fact, after talking with the manager, I discovered that there was already a line up at the door when they opened, and one person actually tried to buy five cases of this very limited stock. The store manager proudly told me that they refused him, limiting all purchases to two bottles so that the stock could be shared a little more fairly. Indeed kudos to the manager, but when will the madness end?
I will keep my eyes open for more, and with luck I will be able to sidestep the speculators, the resellers, and the just plain greedy. I hope.